There’s been a lot of talk the past couple of days about the new WhiteHouse.gov website, which went live promptly at 12:01 p.m. on Tuesday — three full minutes before Chief Justice John Roberts and President Obama botched the oath of office.
As you can see in this before-and-after shot, the look and feel of the website has, ahem, changed significantly to echo the Obama campaign website. It even has a new blog, although at this point it only consists of one introductory post and a few other canned odds and ends, such as the text of Obama’s Inauguration speech, that can be found at other places on the website.
The White House’s YouTube page has been also been updated, but as I write this, it only contains three videos – Obama’s botched swearing-in and his Inauguration address, his speech at the Lincoln Memorial concert on Monday, and a video featuring audio of one of Obama’s whistle-stop train speeches laid over b-roll footage from the tour.
The big question is whether the Obama team will use its blog and YouTube to provide real behind-the-scenes insight into the inner workings of the White House – something it did very effectively during the transition – or whether they’ll just use these venues to recycle the same canned material in different places. Right now, the jury’s still out.
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