Filed under: Online Video
Very good post at Amazon’s blog by StartupNation’s Rich Sloan about the growing effectiveness of video as a marketing tool:
* 52% of viewers of videos end up taking action based on the video. That’s an incredible stat.
* 16% who view a promotional video say they purchased the service or product featured.
* Data suggests that when a shopper sees a video, they are half as likely to seek out competitive sites offering something similar.
You can listen to a podcast about the effectiveness of online video with Sloan and PixelFish Founder and CEO John McIntyre here. Among the stats at the link:
Nothing is more effective that video when it comes to persuading large audiences. People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see. In an age when consumers’ media consumption has fundamentally changed, with over 65% of U.S. households now using broadband and 68% of Internet users now watching video advertising online at least monthly, creating a video for your business is a great way to leverage technology to drive more customer interest.
HT: Instapundit
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