Frank Strategies: The Blog

Lauren Miller over at Blue State Digital, the lefty firm best known as the Obama campaign’s web vendor, recently opened up a can of whupass on the RNC over a recent email newsletter:

For those wondering whether the GOP is headed in a new direction and making the most of new media, this email landed with a thud. Indeed, the RNC isn’t following basic, publically available best practices. For instance, it doesn’t look like the GOP read any of our ten easy suggestions for better email campaigns during their vacation.

Ouch. Miller lambastes the RNC for putting “RNC Weekly Trunk” instead of “Michael Steele” in the From: field, linking to outside sources rather than internal RNC action items, using a subject line that’s “as about as dull as it gets,” sending it out in the middle of the night, and for making the newsletter too long.

Like I said, ouch. She’s not wrong, of course, which makes it even more painful.

This might be a good time for all communicators on the Right to get some free advice from Obama’s team.