Frank Strategies: The Blog


The Politico on Online Video
March 17, 2009, 5:27 pm
Filed under: Online Video

The Politico has a good piece in this morning’s paper worth checking out re: how different Members of Congress are using YouTube these days.

The reporter seems to come to many of the same conclusions I have about what works and what doesn’t for online video…

DO: Invest in a modest amount of production, make it interesting, and ask for / respond to feedback.

DON’T: Try too hard to show that you “get it,” just post your C-Span clips, or be boring. (Those last two may be redundant, I realize.)

I still think most Members of Congress should be answering a few constituent letters via online video every week or two – not sure why almost none have even tried it yet.

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[...] smart stuff. Dammit. Of course, as I’ve lamented before, it’s beyond me why every GOP Member of Congress isn’t soliciting feedback online from [...]

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