Frank Strategies: The Blog

Interactive Angle brings us a new media buzzword: “Video Snacking,” but more importantly, they also report further evidence that online video continues to explode. Among the stats they recently highlighted, via MediaPost.com:

* 146 million people, or 77% of the U.S. Internet audience, viewed online video last year.
* Those viewers watched 34% more online videos than they did last year.
* The average online viewer watched 273 minutes of video, up over 40% vs. the previous year.
* The average duration of online video is fairly short, at 3.1 minutes per video.
* And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.

The link above also spotlights a 2008 NY Times article that reports that lunchtime is prime time for online video viewing, as office workers steal a few minutes of personal time as they grab a bite at their desks.

So Happy Video Snacking, people Just remember to wipe down the keyboard when you’re done, ok?