Filed under: Online Video
Here’s a great online video from a nonprofit named charity: water that aims to help provide clean drinking water to people in the world’s poorest communities.
The video works so well because of the deeply emotional connection it makes with viewers through the coordinated use of stirring music, video of the kids and dirty water in Africa, and most importantly, the simple telling of its story and mission. The group’s founder and president, Scott Harrison, builds an intimacy with the viewer, sitting before a plain black backdrop, looking directly into the camera and sincerely telling a story in which he obviously believes and to which he has dedicated this part of his life.
This is the kind of thing every non-profit organization — whether political or not — should be doing to build supporters and donors. Those who don’t think they can afford it will discover they really can’t afford not to.
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