Frank Strategies: The Blog

Hmmmm… Do You Think the Health-Care Bills “Require” Anything?

Here’s a pretty good new online video from House GOP Whip Eric Cantor. The video simply shows a Democratic clerk reading one of the House health-care reform bills. More specifically, it shows how many times she uses one unpleasant word: “require.”

This is the kind of thing that works best as an online video. The Whip’s office could’ve put out a news release saying that the word “requires ” is in the bill 84 times. But it’s obviously much more effective to show somebody saying the word over and over dozens of times to drive it home in a way that will echo in people’s skulls for hours on end. Kudos to the leadership staff.

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