Filed under: Online Video, Twitter | Tags: mashable, Online Video, tubemogul, Twitter
Mashable has an interesting look at how Twitter has quickly grown into the most powerful online video referral system. Not only has Twitter become the top referrer of online videos, but people also watch the referred videos for a longer period of time.
In short, here’s why:
“…people are using Twitter to connect not just to their real-world friends, but also to specific interests. Hence, they’re finding content that’s directly related to those interests, content that is more personally relevant and, for the individual, more watchable. Simply put, for video discovery, Twitter is “more tuned to my tastes,” in the words of one user.
Check out the whole thing here. Then get your online videos onto the Twitter machine already.
They’ve been talking about “convergence” for a while now, and it we’re getting closer every day. Check out the Google TV video below. More information here.
Of course, this means if everybody’s going to be seeing your organization’s YouTube videos on their nice big HDTVs, you should probably hire a professional to produce them.
Filed under: Online Video, Protest, Republican Party, Videos That Make Me Want To Gouge My Eyes Out
We here at Frank Strategies sometimes offer some non-partisan best-practices advice on our specialty: political online video.
Today’s tip: if you’re an elected official and you’re having an affair with one of your staffers, don’t post a video in which you discuss with said staffer HOW FREAKING AWESOME ABSTINENCE IS!
Some people might view this as a tad hypocritical.
Sixteen years ago this week, I graduated from the University of Tennessee’s College of Communications. On Friday, Al Gore delivered the commencement address at my alma mater. And yesterday I produced this video.
Let’s just say I’m glad I didn’t have to sit through this on one of the proudest days of my life. This guy makes Debbie Downer look like Tony Robbins.
The Washington Post takes an interesting look at the White House’s new behind-the-scenes video series, West Wing Week.
Smart campaigns and elected officials should consider the same thing. Here’s this week’s edition:
Filed under: Video Technology
Interchangeable lenses look to be the future of video. And the future is now.
As you’ve probably heard by now, Delaware Attorney General (and son of the Vice President) Beau Biden suffered a mild stroke today.
I first heard about it when somebody I follow on Twitter posted the breaking news at 10:10 am. Curious to learn more, I immediately added a search column on my Tweetdeck for “Beau Biden.” I then scrolled through the earlier entries and found this one to be the first that mentioned the news on Twitter. It was posted 21 minutes earlier – at 9:49 am – by a freelance writer in Wilmington, Del., who had simply heard a rumor.
Shortly after I saw the news on Twitter, I also checked Google News, but the most recent result mentioning Beau Biden was six hours old and obviously had nothing to do with a medical emergency. A few minutes later, cable news outlets began to report that Biden had been hospitalized, but they didn’t report the reason until approximately 3:25 pm.
Of course, since random Twitter entries don’t need to be confirmed as actual facts, they’re often not as reliable as reports from the established media. But then again, as we saw today, often they are.
In the meantime, best wishes to the Biden family.
Filed under: Marketing
Via @chucktodd on the Twitter machine, here are some incredibly creative advertisements.
While I was in Dubai last week I gave my new Kodak Zi8 pocket HD video camera a good workout, including the video below that documents my quick trip to the top of the world’s new tallest building, the Burj Khalifa. (And yes, it’s really just 60 seconds from the ground level to the observation deck on the 124th floor!)
As you’ll see, it did a pretty good job overall. I shot in 720p high def, although it looks like the best resolution YouTube is providing on this one is 480p, what you’ll see isn’t really high def.
You’ll see it doesn’t handle the low light situation outside the elevator at the beginning very well, but does pretty well inside the elevator, where the flashing lights and video screens helped a little. When I put the camera too close to the video screens, the video gets out of focus, but that can actually be alleviated by switching over to a close-up/macro “flower” mode if you’re shooting that close for a long time.
All in all, I was pretty pleased with the camera as a good on-the-go option, although video shot in full 1080p high-def mode looks pretty jumpy when played back on a laptop. In any case, here you go…
Want to show how fast your new product is? Get yourself a 2,700 frames-per-second camera and go crazy.
Of course, this isn’t new technology. If you like the video below, also check out this 500 fps video of the Apollo 11 launch from 1969.
