Every free-market think tank should take advantage of this offer from the Atlas Economic Research Foundation…
Filed under: Online Video
In honor of Friday and the beginning of August recess, here’s a summery crazy-ass-dog video for your enjoyment…
Q: What do you do when an airline keeps you stranded on a 100+ degree plane with no air conditioning for three hours?
Old Answer: Have Congress pass laws that further regulate the airline industry.
New Answer: Quickly post a video on YouTube documenting the incident, and watch the airline experience a ton of negative publicity.
Future Answer: Live TV interviews from the overheated plane via Skype.
Isn’t it great how technology once again makes Congress irrelevant?
I’m in Las Vegas this week for the RIghtOnline conference, where I’ll be teaching an online video class on Friday. In the meantime, here’s a little time-lapse video I shot last night with my iPhone using an app called iTimeLapse:
Best curveball I’ve seen since Stephen Strasburg’s debut with the Nationals:
Fast Company has the backstory on this week’s brilliant Old Spice YouTube campaign. Among the most keen observations from Wieden+Kennedy global interactive creative director Iain Tait:
“Real time is what drives the Internet. New news is what everyone wants to get a hold of. Everyone is a publisher in their own way. Everyone wants to be tweeting or blogging about something that they are first to be in on. What we’ve done here is blur the lines between things that people don’t expect to be able to be done in real time. So that’s the surprise, that “Hang on, you’re producing these things kind of in real time? How on earth are you doing that?” Every time one comes out and nails it again, it’s seen as almost a new piece of news.”
Yep. Speed kills.
Harry Reid claims there are no illegals working in Nevada’s construction industry:
Which begs the question: Is Harry Reid trying to impersonate Mahmoud Ahmadinejad or Baghdad Bob?
Old Spice just posted a series of customized online videos that respond to more than a dozen tweets and YouTube comments about the launch of its new TV ad featuring the infamous Old Spice Man.
I’ve posted a couple of the customized videos below. It just might be the best online video marketing campaign I’ve ever seen, for a number of reasons.
First and most importantly, Old Spice realizes that social media is all about interaction – a two-way conversation – rather than a one-way street. Responding to actual people and their real comments will only encourage many more people to actively engage with their online content and pass it along to their friends. I bet Old Spice will be a trending topic on Twitter within hours, if it’s not already.
Second, the writing is just damn hilarious. Some copy writers had way too much fun on this project. And third, it cost next to nothing for them to produce, but it’s almost certainly going to result in millions of dollars’ worth of free/earned media coverage.
Check out a couple of the videos below. You can view them all on Old Spice’s YouTube Channel here – just click on the “Responses” playlist at the top right, click on the first video and let the rest play. And go ahead and kiss the rest of your afternoon goodbye.
Looks like the DC-based media can’t get their narratives straight this morning…
“Gulf Oil Spill Could Fuel Interest in Climate Bill,” Politico, July 12, 2010.
“Historic Oil Spill Fails to Produce Gains for U.S. Environmentalists,” Washington Post, July 12, 2010.
Filed under: Online Video
Project Virginia says this is the worst campaign ad of 2010. Judge for yourself.
It’s certainly not the best ad of the year, but I’ve seen worse. And I’m reluctant to criticize campaigns that actually try to do something a little different and aren’t parodies of themselves.
In any case, good luck getting this song out of your head in under a week. Which just might be its brilliance.
