Old Spice just posted a series of customized online videos that respond to more than a dozen tweets and YouTube comments about the launch of its new TV ad featuring the infamous Old Spice Man.
I’ve posted a couple of the customized videos below. It just might be the best online video marketing campaign I’ve ever seen, for a number of reasons.
First and most importantly, Old Spice realizes that social media is all about interaction – a two-way conversation – rather than a one-way street. Responding to actual people and their real comments will only encourage many more people to actively engage with their online content and pass it along to their friends. I bet Old Spice will be a trending topic on Twitter within hours, if it’s not already.
Second, the writing is just damn hilarious. Some copy writers had way too much fun on this project. And third, it cost next to nothing for them to produce, but it’s almost certainly going to result in millions of dollars’ worth of free/earned media coverage.
Check out a couple of the videos below. You can view them all on Old Spice’s YouTube Channel here – just click on the “Responses” playlist at the top right, click on the first video and let the rest play. And go ahead and kiss the rest of your afternoon goodbye.
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[...] under: Marketing,Online Video | Tags: old spice Fast Company has the backstory on this week’s brilliant Old Spice YouTube campaign. Among the most keen observations from Wieden+Kennedy global interactive creative director Iain [...]
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