Get to the Point Already
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August 12, 2010, 11:28 am
Filed under: Online Video
Filed under: Online Video
Good advice from Blue State Digital re: online video.
There is not much time to capture viewers. On average, after 30 seconds of video, 35% of the original audience is gone. Why waste 10 or even 5 seconds of your video on a generic introduction? The video needs to jump right into the content and answer two questions for a viewer as soon as possible: “What are we talking about?” and “Why should people care?” The faster you can answer those questions, the longer the viewer will watch the video and therefore, the more successful your video will be.
After reading the post I re-examined the Insights on my personal YouTube videos, and there definitely seems to be a correlation.
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