Frank Strategies: The Blog

Rubio Releases Flip Video From Afghanistan
January 27, 2011, 4:01 pm
Filed under: Online Video, Republican Party | Tags: , ,

Sen. Marco Rubio just released Flip cam video that he shot on a recent trip to Afghanistan. Very smart – more elected officials should be doing this…

Very Good Video from the Republican Study Committee
August 17, 2010, 9:13 am
Filed under: Online Video, Republican Party | Tags: , ,

There’s often nothing more effective than hanging your opposition with their own words. If you can add some vintage Reagan to the mix, even better.

I only wonder why the RSC didn’t brand the video in any way. Why not include a slide at the end with their logo and url so viewers who like the video can access the rest of their good work?

A Very Good RNC Video
June 17, 2010, 10:31 am
Filed under: Online Video, Republican Party

Simple, well-timed, and very effective. Of course, if Bush had acted like this, the establishment media would’ve produced a video like this instead of the DNC.

Online Video Tip of the Day

We here at Frank Strategies sometimes offer some non-partisan best-practices advice on our specialty: political online video.

Today’s tip: if you’re an elected official and you’re having an affair with one of your staffers, don’t post a video in which you discuss with said staffer HOW FREAKING AWESOME ABSTINENCE IS!

Some people might view this as a tad hypocritical.

Another Study Shows GOP Beating Dems in Online Video
April 27, 2010, 5:56 pm
Filed under: Online Video, Republican Party, Uncategorized

Via TubeMogul, here’s a pretty cool – and constantly updated – series of charts showing combined online video views for Republicans and Democrats in the House and Senate.

While there are spikes from week to week as big issues and big videos catch the public’s attention, it looks like the GOP has a big lead over Democrats in all-time views – roughly 20 million to 12 million in the House and 2.6 million to 1.6 million in the Senate.

When Online Video Goes Horribly Wrong
February 4, 2010, 10:12 am
Filed under: Online Video, Republican Party, Shameless Self Promotion | Tags: ,

Behold the already-infamous and unintentionally funny “Demon Sheep” video, which was released yesterday afternoon by Carly Fiorina’s Senate campaign in California:

There’s so much wrong with this video, it’s hard to know where to begin. From a strictly political standpoint, the sarcastic, even sneering and disrespectful tone is completely off key. It’s also a mistake to show your own candidate at the end of the video after three minutes of over-the-top attacks on one of your opponents.

From a video standpoint, at nearly three and a half minutes, it’s far too long to be effective – at least in the way the Fiorina campaign wants. Even worse, the campaign seems to compare fiscal conservatives – the target audience – to a herd of sheep – even including a voiceover of “… men we admire, aspire to be…” as b-roll of sheep is shown on the screen in the opening seconds. And then there’s the demon-eyed wolf in sheep’s clothing, portrayed by some hapless guy who crawls around a field on all fours.

Now don’t get me wrong – online video can be extremely effective at undermining your political opponents. I just think it works best when it (a) exposes your opponent’s flaws in a more understated or neutral way, or (b) lampoons him in a more humorous, light-hearted way. As opposed to long, dark over-the-top negative attacks. That tone just doesn’t seem to fit YouTube very well. Then again, this Demon Sheep video doesn’t really fit in very well anywhere.

Congressional GOPers Winning the YouTube Battle
January 22, 2010, 11:35 am
Filed under: Online Video, Republican Party

From Chris Good at The Atlantic, yet another entry in the “What a Difference a Year Makes” file:

“Democrats may have been credited with more tech savvy in 2008, but Republican lawmakers are more popular on YouTube: Republicans account for eight of the top ten most-subscribed-to lawmaker YouTube channels, plus eight of the top ten most-viewed channels, according to findings by Citizentube.

They’re also using YouTube more than their Democratic counterparts: 89 percent of Republicans in Congress have YouTube channels, compared to 74 percent of Democrats. It’s been a year since YouTube launched its House and Senate hubs to host and promote lawmakers’ content.”


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