Frank Strategies: The Blog


Very Good Video from the Republican Study Committee
August 17, 2010, 9:13 am
Filed under: Online Video, Republican Party | Tags: , ,

There’s often nothing more effective than hanging your opposition with their own words. If you can add some vintage Reagan to the mix, even better.

I only wonder why the RSC didn’t brand the video in any way. Why not include a slide at the end with their logo and url so viewers who like the video can access the rest of their good work?



Twitter Rocks Online Video Referrals
May 26, 2010, 10:28 am
Filed under: Online Video, Twitter | Tags: , , ,

Mashable has an interesting look at how Twitter has quickly grown into the most powerful online video referral system. Not only has Twitter become the top referrer of online videos, but people also watch the referred videos for a longer period of time.

In short, here’s why:

“…people are using Twitter to connect not just to their real-world friends, but also to specific interests. Hence, they’re finding content that’s directly related to those interests, content that is more personally relevant and, for the individual, more watchable. Simply put, for video discovery, Twitter is “more tuned to my tastes,” in the words of one user.

Check out the whole thing here. Then get your online videos onto the Twitter machine already.



Five Online Video Tips for Small Businesses
July 20, 2009, 11:36 am
Filed under: Online Video | Tags: , , ,

Mack Collier has five good ideas for small businesses that are starting to incorporate online video into their marketing efforts.

The general theme: smart small businesses will use online video as an ongoing mode of personal, informal communications with their customers and potential clients. Of course, the same principle holds true for people and organizations in the political sphere, too.

On a related note, here’s a video that Frank Strategies recently produced for Wolf Gap Vineyard and Winery in Shenandoah County, Virginia:




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