“By the time the dust settles, it may even be the largest ever,” says the in a about corporate America’s very big year of mergers and acquisitions. Sundaram is a visiting professor of business administration at Tuck.
Harvard Business Review “Google is wise to learn from these two brand histories,” says Keller, the E.B. Osborn Professor of Marketing. “Up to this point, the company has employed both a ‘branded house’ strategy, where they have used their Google corporate brand one way or another across a broad range… Read more“The Logic Behind Google’s Alphabet (‘Harvard Business Review’)”