Harvard Business Review “Google is wise to learn from these two brand histories,” says Keller, the E.B. Osborn Professor of Marketing.  “Up to this point, the company has employed both a ‘branded house’ strategy, where they have used their Google corporate brand one way or another across a broad range… Read more“The Logic Behind Google’s Alphabet (‘Harvard Business Review’)”

“If you think you have problems with dropped calls here on Earth, they pale in comparison to the difficulties of having wireless conversations across the solar system,” says Professor Daniel Rockmore in a about how recent successes in space exploration highlight the power of mathematics. is the William A. Neukom… Read more“Quoted: Daniel Rockmore on the Power of Mathematics”

“You may be tempted to avoid the polling deluge, but the results of these surveys do influence the campaign, including who will get invited to the first G.O.P. debate,” writes in his New York Times blog post for The Upshot. “That’s why we want to show you how to read… Read more“Presidential Polls: How to Avoid Getting Fooled ('The New York Times')”